Now that you’ve started creating your list, we need to QUALIFY the list! What do we mean by “QUALIFY” your list?” Qualifying your list is a process you will use to quickly identify the two types of people that are essential to building a successful business: Potential Recruits, and Potential Clients
To help you along with this process, we’ve created a very easy to remember acronym that will help you quickly go through the process of qualifying your list so that you can quickly identify your potential recruits or potential clients. We use the acronym called M.A.C.H.O.
M.A.C.H.O. stands for: Married, Age, Children, Home Owner, Occupation. Now that we know what M.A.C.H.O. stands for, let’s take a closer look at how to use it.
Are they MARRIED? Someone who is Married, or would be considered to be in a serious relationship. Additionally, those who are Divorced may qualify here depending on the circumstance.
Why? Generally those who are married or in a serious relationship will want to ensure their loved ones are taken care of financially should something happen to them. In instances of divorce, there could be an alimony, child support or other financial obligation that may create a need for our products or services.
What’s their AGE? Are they between the age 25-65? Why this age range?
Why? This age range typically has the need for our financial products or services as many people are in serious relationships, begin to incur substantial financial obligations, or other insurable interests.
CHILDREN: Do they have children that live with them, or that they are financially responsible for?
Why? Responsible Parents, or Guardians will likely want to ensure that their children are taken care of financially in the event something were to happen to them.
HOME: Do they own a home? Or an investment property?
Why? Typically most people take on a mortgage, or substantial obligation when they purchase their home, or an investment property.
OCCUPATION: What do they do for work? Are they currently actively employed, or have a career where they are making at least $30,000/yr?
Why? There are actually a few reasons why. Most importantly, a person’s income is the most important asset a person has that gives them the ability to provide for their loved ones, as well as their most powerful tool for generating wealth! Additionally, if there is no income, there is not an ability to pay for our products, services, or our business opportunity.
Remember, your goal is to get your list to at least 1,000 people!